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Weve been in partnership with them for over 10 years now. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. We're a healthier, quick . From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. A presentation for a board is focused on very different things than a franchisee roadshow. The Untold Truth Of Tropical Smoothie Cafe - Mashed.com Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. Tropical Smoothie Cafe Appoints Charles Watson as New Vice President of Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. *. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Beyond just smoothies, we serve better-for-you . If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. 185 Industrial Pkwy, Site H. Branchburg. charles watson tropical smoothie net worth - shantisrl.com Beyond that, we need to provide training. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. And so were going to really get to focus there. Mark serves on the board of the Institute of Certified Franchise Executives. Were any of the franchisees reluctant to follow the system or embrace a new direction? TropicalSmoothie.com. There is no assurance that you will do as well. Call now and speak to a franchise development leader. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. We really call Tropical Smoothie Cafe a street corner business. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. I may have been, in fact, the person responsible for awarding them a franchise! As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Turns out, theres a lot to know about Tropical Smoothie Cafe. Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. So thats what we call Inspiring Better. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. Nov 10, 2021, 09:36 ET. Our annual tactics are focused around delivering those results.". Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. When our franchisees are successful, the brand is successful. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? Without our franchisees, committees, and council, I simply could not do this job. Mark serves on the board of the Institute of Certified Franchise Executives. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything - Mashed Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. which of the following is not characteristic of groupthink SPEED Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. And they want what they want when they want it, and thats usually right now. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Your results may differ. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. 908-236-0277. So we have a broad array of food products that are both healthier and theyre more boldly flavored. Yes, we have some great products on our menu that weve crafted, but you can go off script. CHARLES WATSON: Sure, absolutely. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Its the high quality ingredients. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Did you foresee the level of growth the chain has experienced of late? How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Call now and speak to a franchise development leader. Watson: As you know, the restaurant industry has taken a huge hit. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Show them that we care. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. Charles Watson | International Franchise Association - IFA With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. And was one in place already? Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Watson:"I wanted to further instill a franchisee-first mentality. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Charles Watson was named CEO in December 2018. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. How Much Does A Tropical Smoothie Owner Make Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. And is there a smoothie that you wish to see added to the menu in the future? This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The offering is by prospectus only. Sure. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Thatll come down over time, but were going to open 130 cafes on top of that. John Joseph Dallier - Worldnews.com And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. Tell us a little about your background before joining Tropical Smoothie? Occhiogrosso: What was the condition of the company before you were named CEO? Sometimes youve just got to go with the taste. I think they can be used throughout the day and utilized in guests diets. New York State Disclaimer: This advertisement is not an offering. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. And the digital guest experience is another way for our customers to use us. Tropical Smoothie Cafe has deals in place . Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Total investment for a new cafe opening ranges between $246,500 and $580,500. *$1,009,803 System Wide Average Net Revenues. Show all. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. So again, I mentioned earlier menu innovation. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. It hopes to keep all its new customers. What sets your smoothies apart from smoothies from competitors? You may opt-out by. Opinions expressed by Forbes Contributors are their own. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. And theyre in their communities. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. 770-580-2333 What is something you wish more people knew about the chain and its products? Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Tropical Smoothie Cafe Posts Record-Breaking Q2 Results But its the freshness. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. There is no assurance that you will do as well. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. There is no assurance that you will do as well. . There are currently 913 franchised locations and 1 company-owned restaurant. Occhiogrosso: What is the mission and goal of the company over the next few years? A shift leaders hourly wage is an average of $11. Tropical Smoothie Prioritizes Franchisees to Inspire Growth Players MAY win multiple prizes in a. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Yeah. Find contact details for 700 million professionals. CEO Charles Watson, . Tropical Smoothie Cafe Names New CMO - PR Newswire Mr. Watson was appointed the CEO position of. Tropical Smoothie Cafe's Competitors, Revenue, Number of - Owler Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. It's tropic time. And was one in place already? CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Charles Watson - Restaurant Leadership Conference Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. The company's goal is to . Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. 5 Questions with Tropical Smoothie CEO Charles Watson Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. charles town entries Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Without our franchisees, committees, and council, I simply could not do this job. 1117 Perimeter Center West, Suite W200 Franchisee Expands In Milwaukee - Tropical Smoothie Cafe LLC I love a good pot roast with mashed potatoes, green beans and corn. The company planned 130 in just 2020; signed 36 of a hopeful 200 franchise agreements by March; and was well on its way to adding five units to its annual . Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Tropical Smoothie Cafe. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. So theres a lot of involvement. So thats always up there. It is for information purposes only. Were any of the franchisees reluctant to follow the system or embrace a new direction? Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. Any plans for celebrations and promotions around the quarter-century mark? However, I ended up a punter at Cornell. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? in December 2018. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. What was the condition of the company before you were named CEO? Atlanta, GA 30338 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . 'The restaurant business has been absolutely decimated': Tropical Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Passion is key in everything. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. So weve been able to do that. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Drain-Net Technologies. It is for information purposes only. Charles Watson serves as CEO for Tropical Smoothie Cafe. A veteran hospitality professional . Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. He was previously. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Tropical Smoothie Cafe Celebrates Milestone Opening of 1,100th Location He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. How Did Patrick Duffy's Wife Passed Away, Articles C
Weve been in partnership with them for over 10 years now. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. We're a healthier, quick . From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. A presentation for a board is focused on very different things than a franchisee roadshow. The Untold Truth Of Tropical Smoothie Cafe - Mashed.com Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. Tropical Smoothie Cafe Appoints Charles Watson as New Vice President of Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. *. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Beyond just smoothies, we serve better-for-you . If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. 185 Industrial Pkwy, Site H. Branchburg. charles watson tropical smoothie net worth - shantisrl.com Beyond that, we need to provide training. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. And so were going to really get to focus there. Mark serves on the board of the Institute of Certified Franchise Executives. Were any of the franchisees reluctant to follow the system or embrace a new direction? TropicalSmoothie.com. There is no assurance that you will do as well. Call now and speak to a franchise development leader. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. We really call Tropical Smoothie Cafe a street corner business. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. I may have been, in fact, the person responsible for awarding them a franchise! As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Turns out, theres a lot to know about Tropical Smoothie Cafe. Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. So thats what we call Inspiring Better. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. Nov 10, 2021, 09:36 ET. Our annual tactics are focused around delivering those results.". Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. When our franchisees are successful, the brand is successful. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? Without our franchisees, committees, and council, I simply could not do this job. Mark serves on the board of the Institute of Certified Franchise Executives. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything - Mashed Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. which of the following is not characteristic of groupthink SPEED Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. And they want what they want when they want it, and thats usually right now. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Your results may differ. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. 908-236-0277. So we have a broad array of food products that are both healthier and theyre more boldly flavored. Yes, we have some great products on our menu that weve crafted, but you can go off script. CHARLES WATSON: Sure, absolutely. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Its the high quality ingredients. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Did you foresee the level of growth the chain has experienced of late? How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Call now and speak to a franchise development leader. Watson: As you know, the restaurant industry has taken a huge hit. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Show them that we care. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. Charles Watson | International Franchise Association - IFA With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. And was one in place already? Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Watson:"I wanted to further instill a franchisee-first mentality. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Charles Watson was named CEO in December 2018. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. How Much Does A Tropical Smoothie Owner Make Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. And is there a smoothie that you wish to see added to the menu in the future? This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The offering is by prospectus only. Sure. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Thatll come down over time, but were going to open 130 cafes on top of that. John Joseph Dallier - Worldnews.com And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. Tell us a little about your background before joining Tropical Smoothie? Occhiogrosso: What was the condition of the company before you were named CEO? Sometimes youve just got to go with the taste. I think they can be used throughout the day and utilized in guests diets. New York State Disclaimer: This advertisement is not an offering. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. And the digital guest experience is another way for our customers to use us. Tropical Smoothie Cafe has deals in place . Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Total investment for a new cafe opening ranges between $246,500 and $580,500. *$1,009,803 System Wide Average Net Revenues. Show all. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. So again, I mentioned earlier menu innovation. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. It hopes to keep all its new customers. What sets your smoothies apart from smoothies from competitors? You may opt-out by. Opinions expressed by Forbes Contributors are their own. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. And theyre in their communities. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. 770-580-2333 What is something you wish more people knew about the chain and its products? Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Tropical Smoothie Cafe Posts Record-Breaking Q2 Results But its the freshness. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. There is no assurance that you will do as well. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. There is no assurance that you will do as well. . There are currently 913 franchised locations and 1 company-owned restaurant. Occhiogrosso: What is the mission and goal of the company over the next few years? A shift leaders hourly wage is an average of $11. Tropical Smoothie Prioritizes Franchisees to Inspire Growth Players MAY win multiple prizes in a. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Yeah. Find contact details for 700 million professionals. CEO Charles Watson, . Tropical Smoothie Cafe Names New CMO - PR Newswire Mr. Watson was appointed the CEO position of. Tropical Smoothie Cafe's Competitors, Revenue, Number of - Owler Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. It's tropic time. And was one in place already? CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Charles Watson - Restaurant Leadership Conference Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. The company's goal is to . Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. 5 Questions with Tropical Smoothie CEO Charles Watson Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. charles town entries Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Without our franchisees, committees, and council, I simply could not do this job. 1117 Perimeter Center West, Suite W200 Franchisee Expands In Milwaukee - Tropical Smoothie Cafe LLC I love a good pot roast with mashed potatoes, green beans and corn. The company planned 130 in just 2020; signed 36 of a hopeful 200 franchise agreements by March; and was well on its way to adding five units to its annual . Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Tropical Smoothie Cafe. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. So theres a lot of involvement. So thats always up there. It is for information purposes only. Were any of the franchisees reluctant to follow the system or embrace a new direction? Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. Any plans for celebrations and promotions around the quarter-century mark? However, I ended up a punter at Cornell. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? in December 2018. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. What was the condition of the company before you were named CEO? Atlanta, GA 30338 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . 'The restaurant business has been absolutely decimated': Tropical Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Passion is key in everything. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. So weve been able to do that. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Drain-Net Technologies. It is for information purposes only. Charles Watson serves as CEO for Tropical Smoothie Cafe. A veteran hospitality professional . Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. He was previously. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Tropical Smoothie Cafe Celebrates Milestone Opening of 1,100th Location He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies.

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