Linda Mai Phung in her office in the Evolution3 factory putting the final touches to the SUPER VISION brand. Meet the firm behind our content. ; Most brands, especially those in the top 10 . Globetrotting Clients Want Greater Choice. Lindas Insights: I like the central idea of encouraging people to be different. Vietnam Briefings Doing Business guide provides vital economic, geographic, and regulatory insights for business investors, managers, or expats to understand Vietnams. Often, the fabrics are leftovers from textile factories, so they can be high-quality. Theres mass production of fabrics that contain toxic chemicals that eventually end up in landfills, explains Tom, its unethical and unsustainable., Theres mass production of fabrics that contain toxic chemicals that eventually end up in landfills, its unethical and unsustainable. Moi Diens founder Tom Trandt. Co-founders Hoang Tu and Hoang Anh create clothes that are light, comfortable, and versatile.. The brand boasts clothing with elegance, poise, finesse for women and continues to expand its top-notch customer profile, from celebrities to influential social icons in Vietnam. In addition, Tom is taking other steps to reduce his own brands environmental impact. Luxury fashion brands sell upscale, sought-after and expensive clothing, shoes and accessories. But, according to estate agent Knight Franks 2021 wealth report, Vietnam already has more wealthy people able to afford luxury goods than Malaysia. Starting with selling t shirts, PUSW grew into creating a whole line of Hip Hop clothes taking inspiration from music videos and photos from different countries. But like the rest of the world, Vietnam has experienced a difficult time and stagnation during the pandemic, including poorer purchasing power, and lower demand for clothing.. One of Vietnams biggest fashion distributors, Duy Anh Fashion and Cosmetic (DAFC), added Tiffany & Co. and Montblanc to its portfolio of more than 60 international brands last year, following the return of Christian Louboutin in 2020. Additionally, a report prepared by the World Bank expects Vietnam to reach upper-middle-income status by 2035 with a per capita income of more than US$7,000. Fashion. Big European luxury brands continue to appeal to the quality and logo obsessed shoppers of Asia. Through his Vietnamese fashion brand, founder Tom Trandt wants people to not be afraid to stand out and embrace their identities. A guide to unlocking opportunity in emerging and frontier fashion markets. Although not strictly a fashion brand, Coco Dressing Room deserves a shout out for being one of the most innovative and outspoken fashion platforms in Vietnam. The fashion house has a reputation for being one of the most expensive clothing brands in the world. In fact, the designer has embraced ethical fashion ideals since his undergraduate years after realizing that the fashion industry is one of the biggest contributors to pollution in the world. The dresses are often compared to pieces of art, looking like wearable paintings. Taking a step away from fashion designers, we introduce Tabio. The luxury designer is well-known for its sustainable swimsuits made from pre and post-consumer waste. For now, the brand exclusively offers mens clothes, but will use leftover fabric to design womens clothing in the future. 'FARFETCH' and the 'FARFETCH' logo are trade marks of FARFETCH UK Limited and are registered in numerous jurisdictions around the world. She believes that there are two components to sustainabilitytraceability and transparency. Traceability lies in fabric production. And the cost for this could be 7200$ or more. Thuy Nguyen founded Thuy Design House in 2011 with hopes of blending art and fashion. Born and raised in Hanoi, the nations capital, designer Thuy Nguyen was strongly inspired by traditional art and Asian paintings from an early age. Rustea founder Jo Lams philosophy is to use 100% natural fabrics. Moi Dien is street fashion meets cutting edge design. This passion was behind her founding of The Factory Contemporary Arts Centre in Ho Chi Minh City, in 2016. Luxury products are usually promoted using photographs. Knowing her target audience, Coco Dressing Room runs pop-ups in cool, hip places across Ho Chi Minh City like Lusine and Le Cafe Des Stagiaires. These players hold a dominant share of the overall market. 1: 1: Porsche: Germany: $33,713M: $34,326M: AAA: AAA-2: 3: Louis Vuitton: France: $23,426M: $14,858M: AAA: AAA-3: 2 . . Vietnam International Fashion Week (VIFW) CEO Trang Le with designer Vo Cong Khanh and models in the May 2022 edition. Tabio. There is very little formal retail industry training in the country, aside from companies own in-house programmes. In fact, before shifting to fashion, she majored in Fine Art and successfully defended her doctoral thesis at the Kiev Fine Art University. SUPER VISION is a model of sustainability in the industry, plus the streetwear brand plans to make cycling sexy.. I love fashion and I want to continue to express our world through it. When Covid-19 hit, the hand-carried market supply chain all but disappeared, forcing customers to look at buying from authorised resellers or at self-operated flagship stores in the country. A 2016 KnowtheChain ranking of the top 20 fashion brands' efforts to eradicate forced labour had similar findings. Car sales and wine imports, before being impacted by the pandemic, had maintained consistent growth of 12.9 percent and 9.8 percent between 2016 and 2019. Cancel. BMW leads the premium import CBU market with the 3-Series representing sizeable sales volume. Though growth fell marginally last year due to several months of national lockdown resulting from the Delta variant outbreak, the economy is predicted to rebound to 5.5 percent growth this year. It is about the experience, beyond just expensive products. Meanwhile, the first Vietnamese female designer known to present a collection at New York Fashion Week, Phuong My, has her collection available across 20 countries. Designer Nguyen Cong Trai is considered one of the most influential Vietnamese fashion designers. We also maintain offices or have alliance partners assisting foreign investors inIndonesia,India,Singapore,The Philippines,Malaysia,Thailand,Italy,Germany, and theUnited States,in addition to practices inBangladeshandRussia. As a graduate of Ho Chi Minh City University of the Arts, Nguyen Cong Tri immediately impressed the industry with his very first collection Green Leaves. Metiseko was founded almost a decade ago by Florence Mussouand Erwan Perzo in Hoi An. With six years of experience, Devons collections have conquered fashion runways from Vietnam to Paris, and have become favorite choices of top fashion magazines such as Fabulous UK, Dep and Harpers BAZAAR. Previously, Gautier was the chief growth officer at Maison Retail Group, a distributor of about 20 international brands in the country, including Coach, Dsquared2 and Puma. "In French, 'metis' or 'metissage' is used to describe something that is a combination of two different cultures," Erwan Perzo explains. A Tom Ford heavy twill blazer will set you back $2,380, while a velvet dress typically comes with a $5,350 price tag. MAJESTIC TURKEY BY CULTURE TRIP Travel from the bazaars of Istanbul to the beautiful beaches of Antalya. Unsubscribe anytime at the bottom of our emails. Discover the latest in . Visit their website to see how their services can help your business succeed. (VIFW). Some of these classic designer brands like Herms and Louis Vuitton originated in the 1800s but have evolved to present-day ideas. In 2020, Vietnam overtook Thailand as the Southeast Asian country with the highest ownership of iPhones by proportion of population. In 2011, Nguyen Cong Tri launched Kin Concept, a ready-to-wear label for urban women. SOVRN pays a default commission of 12% (dropping to 9% on markdown products) and cites an average order value of $231.19, with an average conversion rate of 1.1%. clothing manufacturing was over 70% of that slice. Visit the Moi Dien studio, now in the heart of Ho Chi Minh City. Lindas Insights: I like Rusteas use of natural fabrics since theyre better for the environment than synthetic ones. Pursuitist | Style Women. Luxury brands share these features: they are expensive, high quality and long lasting, and have a limited distribution. After receiving his degree from Parsons School of Design, Tom knew that he wanted to establish his own Vietnamese fashion brand with bold designs and with sustainable practices. Gucci. When asked by Vietcetera on the motivations for his collections, Lam said I dont want women to be beautiful for men, I want women to be beautiful for themselves. So, we need to limit its negative impact on the environment and humans., Lindas Insights:: I actually studied with Florence in Paris and designed for Metiseko. If you are in Hanoi, do also check out visionary, sustainable brand Kilomet109 and functional workwear Ngo Thai Bao Loan. On top of that, there are larger in-store inventories and more [choice of] models in Singapore and Hong Kong. Appealing to young Vietnamese not just because of its unique style, Moi Dien speaks their language, understanding the new fashion has to be sustainable fashion for the younger gen. Moi Dien is at the forefront of green fashion in Vietnam leading the charge is Moi Diens founder and designer Tom Tran. Valentino has reported a 62 % increase in online sales for 2020. If you have more time in Saigon, these new brands, Lykke and Giulia Fashion House have just arrived and are making a splash on the scene, while Lib is a hot favourite among the youth. He opened his eponymous brand in 2014 to showcase ready-to-wear collections inspired by images of elegant, chic downtown girls. After graduating from Parsons School of Design in New York, Tom Tran took a leap of faith and returned to Vietnam to start his own label. Audi CBU overtook Mercedes-Benz to reach the second position since 2010 in imported luxury CBU and enjoys the stronger growth since then. Metiseko is known for its casual, comfortable style that appeals to both older and young people alike. 6 Thi Sach, Ben Nghe Ward, District 1, HCMC, Viet Nam. The company manufactures products like processed milk, curd, ice cream, and mayonnaise. Provided a business line is not on the [governments restricted] negative list, investors are pleasantly surprised at the potential ease of foreign ownership. Nguyen Cong Tri, the fashion designer behind the luxury brand Cong Tri, has dressed global celebrities, including Beyonc and Rihanna. Vietnam recently has signed several new-generation FTAs such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU-Vietnam FTA (EVFTA), the UK-Vietnam FTA(UKVFTA), and most recently the Regional Comprehensive Economic Partnership (RCEP), where tariffs and regulatory barriers are reduced. The list addresses all budgets and all types of clothing, whether you are in the market for high-end evening wear, a stunning ao dai, or edgy avant garde street wear, Ho Chi Minh City has got you covered. 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Address:6 Thi Sach, Ben Nghe Ward, District 1, HCMC, Viet Nam, Social Media License Number 530/GP-BTTTT, signed on 07/11/2022, issued of the Ministry of Information and Communications, Content Management Responsibility byPhan Nguyen Lap. Brands like Chanel and Victoria Beckham exude classic style, whereas designer brands such as Off-White and Vetements appreciate current urban fashion. Similar to inChina, the highly affluent in Vietnam are constantly looking for opportunities not only for investing their money, but also to spend it. Vietnam International Fashion Week (VIFW) CEO Trang Le with designer Vo Cong Khanh and models in the May 2022 edition. Two years later, in 2015, Khang was also named in the top 30 most successful people under 30 in Forbes Vietnam. For his outstanding contribution to the Vietnamese Haute Couture Industry, in 2014 Nguyen Cong Tri was the first Vietnamese to be recognized by the Asian Couture Federation. Luxury Vietnamese consumers use Instagram to . Instagram influencer marketing has been proven to bring success to brands entering Vietnam. Born into a family with a strong tradition of craftsmanship, Nguyen decided to study at the Amsterdam Fashion Institute and founded her own atelier in Paris in 2001, making both haute couture and ready-to-wear collections. The luxury sector can also benefit from Vietnams free trade agreements (FTAs). Profile 11s style is minimalism with a twist designed for the modern working professional. They respect every single person in their production chainfor example, they have always worked with the same printer because they really want to support his business. With the worldwide success her two labels have achieved, Phuong My has been named one of the top 30 most successful Vietnamese people under 30 by Forbes Vietnam in 2015. Meanwhile, the country has a relatively young population, with a median age of 32.5 years. I still believe there is a lot of room for distributors to bring in more brands and set up more stores and operate more e-commerce platforms in Vietnam. The degree to which Vietnam is underserved by global luxury brands is hard to estimate but the gap that exists in an adjacent high-end sector, the premium smartphone market, is revealing. French, American, German, and British luxury fashion brands all have their differences, made to suit any type of personality - it's up to you to choose your new favorites. Linda has launched SUPER VISION, a cycling-focused urban streetwear brand offering fashionable, functional clothing to the European market. The rising number of millionaires and brand loyalty among customers are anticipated to fuel the growth. Local fashion e-commerce start-up Coolmate, which recently completed a $1.1 million fundraising round, said its revenue last year was up 3.5 times compared to the year before, reaching $6 million. Kids. Thats what makes a fashion brand sustainable, Jo explains. And in their local factory, they pay fair wages to their employees and maintain safe, sanitary working conditions. Globally, e-commerce is facing a recession, but Vietnam appears well placed to weather the storm. Others argue that Vietnam merely got bumped up the pecking order because of greater pandemic restrictions elsewhere. The company is a milk and milk-based products manufacturing company in Vietnam. The firm assists foreign investors throughout Asia from officesacross the world, including inHanoi,Ho Chi Minh City, andDa Nang. Take a trip to Ho Chi Minh Citys central districts to understand the fashion renaissance bourgeoning. Prioritizing wearability and functionality in its designs, TimTay is designed for people of all ages who share a love for comfort and the environment. Vietnam Briefing offers a basic understanding of the Vietnamese New Year or Tet including customary practices that businesses should be aware of. And its a good idea to source 100% linen fabric from markets. This potent combination means that we cannot wait to see what else they come up with. They dont have to wear the clothes the way we think they should. 1992-2023 Dezan Shira & Associates All Rights Reserved. Celine, Dior, and Fendi are among those slated to unveil new monobrand boutiques in Manila, notes celebrity stylist Liz Uy, who is based in the Philippines capital. In 2011, she returned to Vietnam and founded Devon London. Founder Morgan Truong describes the style as minimalism with a twist. If brands operate directly with consumers, they must have a workforce that understands the market, employees, management systems and a pathway to enter Vietnam, she added. The brand counts three boutiques in Ho Chi Minh City, including a flagship store at Hotel Continental. Until now, Nguyen Cong Tri has successfully introduced seventeen collections to the world that include, most notably, his latest, Em Hoa, which garnered widespread media attention after being featured in Vogue fashion magazine while being worn by singers like Rihanna and Katy Perry. Having a professional profile similar to Lam Gia Khang, Ngo Thai Bao Loan was also born in 1990, graduated from The London College for Design and Fashion and participated in Project Runway 2013. Sported by the biggest celebrities, Gucci is an enticing brand for those who like to take some fashion risks. With consumers choosing Vietnamese natural beauty products, and with more and more organic food product stores popping up, brands are becoming conscious of their impact on the environment and the shift in consumer behavior and taste. In Vietnam, [affluent] people couldnt travel outside the country and had nothing to do with their money, so they kept on spending greatly on luxury goods. His brand CONG TRI is known for producing unique womens day and evening wear with fashion-forward designs with traditional hand-made techniques, with a particular emphasis on jewel and sequin embellishments. Provided a business line is not on the [governments restricted] negative list, investors are pleasantly surprised at the potential ease of foreign ownership and the expectations of minimum, initial capital in comparison with what a number of regional competitor countries require, Lourey said. To achieve exclusivity, she directly imports luxury fabrics from Paris, Milan, and Hong Kong. I see it as upcyclingusing leftover fabrics to make new designs., Location: 26 Ly Tu Truong 31D, District 1, Ho Chi Minh City. I want customers to know what theyre paying for, explains Morgan. Known to sell quality fabrics and outfits with subtle details, Nosbyn is a good place to shop for wardrobe staples t-shirts, midi dresses, collared stops, neat skirts. 2023 Vietnam Is Awesome. Tom is a young Vietnamese designer to watch. Vietnam; At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands. . The longer global luxury brands hesitate to ramp up investment, say insiders, the longer local designer brands have to take market share. The rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over. Mussou brought her experience in textiles to complement Perzos passion for sustainability making Metiseko one of Vietnams first fashion boutiques to be committed to fair work conditions and eco-friendliness. Tran believes global luxury brands in Vietnam are disadvantaged by not yet having access to professional staff training platforms. Ministerial approval of business activities can also be cumbersome in this nominally communist state with sometimes opaque regulations. The Motley Fool recommends Burberry Group Plc, Diageo Plc, RH, and Tapestry and recommends the following options: long January 2025 $47.50 calls on Nike, long March 2023 $120 calls on Apple, short . Founded in 2011, the high-end Vietnamese fashion brand Metisekos concept is all in the name. From bright to subtle. Unlike most developing economies, in Vietnam, the majority of international fashion brands are represented by distributors, with some of them having exclusive rights. Further, Vietnams middle-class population has expanded massively in the past years. For the more exclusive Gia Studios, for a period of time, Lam carried out a by-appointment-only concept at the Park Hyatt hotel, and now his flagship store is opened in the heart of Saigon. Men, women, and children styles are available at PUSW. Why do so many brands manufacture in Vietnam? As international borders are only beginning to slowly reopen, no one can predict the extent to which repatriation of luxury spend back to Vietnam might fall away as both grey market activity and legitimate travel retail resumes. Top fashion ecommerce trends in 2023. And top tier brands have done very well even during Covid-19, added Gautier. This is indicative of the remarkable strides into the global high-end fashion market Vietnamese designers have taken. Heres this weeks Vietnam News in Brief. Nosbyn is one of the most loved Vietnamese casual clothing brand, with many locations across Ho Chi Minh City and Hanoi. Moreover, clothing manufacturing was over 70% of that slice. Brands are partnering with Lagos-based talent to help them navigate the complexities of the countrys billion-dollar fashion market and create a ripple effect across the African continent. Vietnams luxury market is expected to grow significantly thanks to a growing middle class and the increasing number of high-net-worth individuals. "The Vietnam market is at an ideal time for the entry of global luxury brands." Overall, the luxury brands (these included Hugo Boss, Kering (Alexander McQueen, Gucci, Stella McCartney, etc.) Oh the lifestyle of the rich and the famous! Operating in a Complex Business Environment. There is a sizable gap between Porsche and Gucci, and this has been widened over the past year. Its fashion items seem to be as expensive as other international brands (expect $70 for a decent dress). The ability to have all of the foreign ownership, without the explicit need for a Vietnamese national as a director, is one of Vietnams significant selling points., As the market continues to evolve, he explained, moving investors away from the traditional joint venture structures that were often required [by local regulators] to a much more competitive and practical approach, foreign brands are growing more confident and comfortable with Vietnam as an investment destination., 2022 The Business of Fashion. Trending now. SSENSE's luxury fashion affiliate program is available through two networks: SOVRN and Skimlinks. Vietnam is home to talented designers whose brands are increasingly being thrust into the international spotlight. This made Instagram a valuable platform for advertising, and influencers valuable assets for marketing . With four years of experience, Loan is a designer who shows great promise in the Vietnamese fashion industry. We all have days when we just dont know what to wear. Her designs use everything from nuts and coal to stone and wood for trimmings, as well as organic cotton and hemp as fabric. For Vietnam, the textile and garment industry is one of its key industries, and Vietnam is amongst the top textile producing and apparel exporters in the world. HANOI, Vietnam Since she began opening stores for global luxury brands in 2007, GlobalLink Co.Ltd's Chief Executive Tran Thi Hoai Anh has brought the likes of Balenciaga, The Row and Celine to Vietnamese shoppers. Tom and his team are not afraid to produce genderless-silhouettes, source deadstock fabric and materials, and rely on the digital rather than paper to produce information. His attire can be seen on numerous covers of ELLE Vietnam and Harpers BAZAAR Vietnam. I incorporate minor trendy details, like stripe variations, while retaining the everyday wearability of the clothes, she explains. (GlobalLink). Born and raised in Danang with eight siblings, Cong Tri attended Ho Chi Minh City University of Architecture, Faculty of Industrial Fine Arts and graduated in 2001. Learn more about Vietnamese fashion with our article about sustainable clothing, or if youre more into shopping, check out a related piece about Millennial Fashion Stores In HCMC. 2021 . The agreement, which took effect in August 2020, saw Vietnam reduce import tax by 65 percent for goods from the EU, with the remainder being removed over a 10-year period. Vietnams high spenders choose premium, expensive wines mostly from France, Italy, Chile, the US, and Australia with French wines representing 35 percent of the market share. Her message is getting through. 1. In the present day, PUSW is still very much synonymous with street style and a favourite amongst Vietnamese young people who are into the Hip Hop subculture. Although Rusteas pieces are simple, Jo still encourages customers to style pieces however they want. Mytheresa - Luxury Fashion and Designer Shopping in the US. The countrys import of watches increased by 28.2 percent annually from 2016-to 2020. What Morgan might be able to do is contact suppliers at the end of the season to purchase leftover fabric at a discounted price. Fashion is valued as the biggest luxury segment, followed by leather goods, cosmetics and fragrances. While respecting the traditional feminine style of the ao dai, Thuy transforms them into ethereal things of beauty. I havent been able to completely develop this part of my brand yet because its so new. View Trip He reduces waste by using leftover fabric to make accessories and has plans to use canvas to package his products instead of paper packaging. "The appetite for luxury goods is more pronounced than ever in the country's capital Hanoi and in Ho Chi Minh City," says Tran Thi Hoai Anh (Tran Anh), who also owns high-end . A graduate of RMIT with a Bachelor of Fashion Merchandise Management, fashionable and straight-talking, Thu is not afraid to voice her opinions. (Getty Images) By Khanh Linh 30 May 2022 The Vogue Business Luxury Fashion Index, which surveyed more than 8,000 luxury consumers worldwide, found that Alexander McQueen, Versace and Valentino outperformed its peers in digital marketing and brand perception. "Contemporary brands perform exceptionally well for us each season and sales from brands such as Ganni, Isabel Marant, Rixo, Nanushka, Alexachung and See by Chlo are collectively up by 272 per . Metiseko co-founders Erwan and Florence in their 157 Dong Khoi store. Added to that, her collections have been exhibited in global fashion capitals like Paris, New York, Milan, and Tokyo. US. Heres why. Name . Founded in 1921, Gucci is one of the most recognizable fashion brands in the world. In global. Tien Nguyen, its deputy director in charge of luxury fashion brands, said demand from middle-class and wealthy clientele remained strong last year. The Southeast Asian nation was of the few countries to experience GDP gains in 2020, when the world was besieged with Covid-19.
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