BOSS: #BEYOUROWNBOSS CAMPAIGN BOSS reveals an all-star cast tapped as the collective faces of the Spring/Summer 2022 #BeYourOwnBOSS campaign. One or more items in your basket are currently on sale. Closing Date: November 28, 2022. High resolution images can be downloaded here: https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/61bcd54986d4200009e0ff77. The Fashionisto takes part in numerous affiliate marketing programs, which results in commissions for purchases made using our links to retailer websites. By signing up you agree to receive content from us. HUGO BOSS releases star-studded campaigns for BOSS and HUGO, HUGO BOSS releases star-studded campaigns for BOSS and HUGO as part of its comprehensive brand refresh. The new BOSS is bolder, more contemporary, and more impactful. After a record-shattering Milan Fashion Week event bringing in 4 billion impressions in just 4 days, where BOSS cast Lame for his fashion runway debut, an ambassadorship was formed to include two co-designed capsule collections. Grieder: Our target to double sales to EUR 4 billion by 2025 implies a strong CAGR of 16%, taking 2020 as the base year and 6% compared to the pre-pandemic level of 2019. The new campaigns show that the more relaxed style seen in September is now working its way into the Boss main collection. The #HowDoYouHUGO campaign, also shot by acclaimed fashion photographer Mikael Jansson, features South Sudanese top model Adut Akech, rappers Big Matthew, SAINt JHN, and American dancer Maddie Ziegler. 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Anthony Joshua. He is a perfect fit for our digital-first approach, values, and the goals we want to reach in the coming years, especially when it comes to engaging with younger consumers. After almost 50 years, BOSS has a new logo, along with a 360-degree rebrand, featuring a notably bolder graphic typeface. HUGO BOSS Official Online Shop | Menswear & Womenswear METZINGEN, AUGUST 03, 2022 A platform for self-expression, HUGO continues to encourage and empower every individual to be who they are, create their own look, and stay true to themselves. German luxury brand HUGO BOSS is set to embrace the new brand world that will delight every cool and chic fashionista in the Philippines. Hugo Boss 2022 Rebrand BOSS and HUGO Label | Hypebeast This 360-degree campaign will be activated across all channels, leading with TikTok, as well as with guerilla marketing, painted murals, and bus and tram coverage in several cities across the globe. METZINGEN, Germany, Jan. 26, 2022 /PRNewswire/ -- HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. Add it to your basket now and make it yours. HUGO Spring 2022 Campaign Maddie Ziegler - Fashion Gone Rogue The release is the first visual representation of this historic brand refresh. The clothes feature a blocky new logo, interlocking B print (think Burberrys TB monogram) and a tight palette of black, white and camel all of which the brand hopes to turn into recognisable signatures. The campaign not only builds on the landmark BOSS brand refresh of early 2022, which established the new brand attitude of inspiring and empowering people to be their own BOSS. January 26, 2022 9:00am Lee Min-ho Courtesy of Hugo Boss Hugo Boss is brand new. The iconic brand has drafted supermodels, social media sensations and world-class athletes for a celebrity. Both new logos feature a notably bolder graphic typeface conveying a contemporary look and impactful visual experience. The talents and personalities of the campaign perfectly embody what a boss stands for today. Hugo Boss is making an executive decision. CEO HUGO BOSS AG. One or more items in your wishlist are currently on sale. When typing in this field, a list of search results will appear and be automatically updated as you type. The new season is finally here! It was divine timing that I became involved with Boss, Future tells Rolling Stone. Buy Boss New Arrivals $14+ "It was divine timing that I became involved with Boss," Future tells Rolling Stone. We want to hear it. Jan 26, 2022 1:06PM EST How Kendall Jenner, Hailey Bieber & More Are Helping Hugo Boss Own Social Media Today By Stephen Garner Kendall Jenner stars in the new #BeYourOwnBOSS campaign.. The brand refresh is part of this strategy and will boost our brands. The Fall/Winter 22 collection follows suit with Boss new vibe, as the 98-year-old fashion house offers up some decidedly modern looks. We will continue our omnichannel journey with various activities and take the retail business to the next level. ABOUT THE BOSS CAST For the BOSS Spring/Summer 2022 collection, a global assembly of superstar talents come together to present the brand refresh, and what it means to #BeYourOwnBOSS.About Alica Schmidt Alica Schmidt is a German runner, who first started competing in 200, 400, and 800-meter events. Boss latest campaign leads with a question: What does it mean to be a boss? Join us for a special Masterclass, as BoFs luxury editor Robert Williams, along with a panel of experts, unpack our latest case study Inside Herms Best-in-Class Leather Goods Strategy. In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. Both new logos feature a notably bolder graphic typeface conveying a contemporary look and impactful visual experience. BOSS joins the cohort of brands in releasing their Spring Summer 2022 collections by revealing an all-star cast tapped as the collective faces of the #BeYourOwnBOSS campaign. Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery. On the same day as the Boss refresh goes live, Hugo will push out its own campaign with over 60 TikTok creators commissioned to do a Hugo dance.. The new generation of consumers expects seamless experiences, and we aim to ensure this across all consumer touchpoints. Grieder is aiming to double Bosss revenues to 4 billion euros ($4.5 billion) by 2025 by revamping the companys branding, product development and digital operations. Baby & Toddler. Dr. Martens Celebrates 10 Years of the Jadon Boot Heres Why Its a Combat Boot for the Ages. Wholesale revenues beat expectations by 15 million euros in the fourth quarter, a sign that partners are on board with the brand turnaround strategy, Jefferies analyst Kathryn Parker wrote in a note to clients. You will be redirected once the validation is complete. (Hugo Boss). Hugo Boss goes for a brand refresh with its BOSS spring-summer 2022 campaign called #BEYOUROWNBOSS. The #BeYourOwnBOSS campaign is captured by by acclaimed fashion photographer Mikael Jansson on the different sets around the world and features a star-studded cast, includingtop models Kendall Jenner, Hailey Bieber, and Joan Smalls, world-famous American rapper Future, international TikTok star Khaby Lame, South Korean singer and actor Lee Min-ho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini, and German runner Alica Schmidt. We are absolutely thrilled by this amazing cast for BOSS. Improved usability will support the growth of the E-Comm business, and even more digital and omnichannel services will be available throughout 2022. About Us Opinions expressed by Forbes Contributors are their own. Grieder: We have a great team in place at Hugo Boss worldwide, who is very motivated and skilled. "I was approached with one opportunity that has now turned into a potential. HUGO BOSS : releases star-studded campaigns for BOSS and HUGO Kendall Jenner stars in the new BOSS campaign. After almost 50 years, Hugo Boss is introducing a new logo for its core brand Boss along with a rebrand across all consumer touchpoints. Discover more. HUGO: #HOWDOYOUHUGO CAMPAIGN The #HowDoYouHUGO campaign, also shot by acclaimed fashion photographer Mikael Jansson, features South Sudanese top model Adut Akech, rappers Big Matthew, SAINt JHN, and American dancer Maddie Ziegler. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints. After amassing a series of mixtapes between 2010-2011, Future signed a major record label deal, which helped launch his own label imprint, Freebandz. Great news! 72555 Metzingen METZINGEN, Germany, Jan. 26, 2022 /PRNewswire/ -- HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. Besides flexing his modeling chops, Future has been busy rolling out music videos for tracks off his recent album, I Never Liked You. Today, more than ever, it is important to go your own way, and this principle is the foundation of the HUGO brand platform. This is an increase of 43% in comparison to the previous year and only 1% below pre-pandemic levels in 2019. By the following year he won gold at the 2012 London Olympic Games. Akech was raised in Kenya before relocating to Adelaide where her career further developed.About Big Matthew Matthew Kim, known as BM or Big Matthew, is a Korean-American rapper, songwriter, and record producer based in South Korea. Hugo Boss has kicked off a brand refresh with the launch of two global campaigns for Boss and Hugo. She rose to fame as a reality TV star and quickly parlayed her influence and skills to a lucrative career on the catwalk. They are set to create excitement among consumers and unleash the full potential of our brands. HUGO is a brand for young, unconventional, and progressive people who live life on their own terms," Daniel Grieder adds. BOSS Reveals New Brand Identity - DSCENE So, we had a very good start. With the launch of its Fall/Winter 2022 campaign that follows on the heels of its recent and successful brand refresh, it makes a strong call to action, once again, for consumers to #HUGOYourWay. Thats why we donate to the HUGO BOSS Foundation with every purchase you make (excluding licensed products). Grieder: The idea behind the collaboration with Khaby Lame is to increase our social media presence and address new target groups. This affects, for example, the Global Marketing and Brand Communications, our regions such as the expanded and newly created Hub for Emerging Markets & Russia or China, and critical functions in our creative and sales organizations, for example, our womenswear as well as the shoes and accessories business. He enthralls millions of fans with his authentic and fun way of taking things easy. Trials and challenges, failures and successes experienced along the way are all crucial to growth and evolution. A refreshed and engaging experience for customers will also be unveiled on the hugoboss.com website. One or more items in your basket are currently on sale. Electronics. By subscribing to our newsletter you agree to MALE MODEL SCENE's Terms of service. Filing Deadline: September 1, 2022 November Pre-Election Campaign Statement. This news comes as Hugo Boss reported rebounded sales in 2021 and a strong fourth quarter. She was born and raised in Puerto Rico before moving to New York City to launch her career. (Hugo Boss). Hugo Boss shifts gears with major rebranding | Marketing Dive He is best known for deep house remixes of his hit song Roses which reached the top 5 on the US Billboard Hot 100 and topped the charts in Australia, the Netherlands, Ireland, New Zealand, and the UK. Khaby is the embodiment of what a BOSS stands for today. Where are the profit numbers now, and can you name where you want them to be each year until 2025? The classic American varsity styles and joyful attitude of the Russell collab may have helped to shift perception of the brands casual-wear away from its formerly vague, European-airport vibe. . On the launch date of the campaign set for January 26th, an impressive digital activation of 200 talents, including the luminary cast members, will post their personal BOSS stories on Instagram, Weibo, Red, and WeChat with images of themselves wearing the signature BOSS hoodie. That's why we donate to the HUGO BOSS Foundation with every purchase you make (excluding licensed products). BOSS Launches Star-Studded Campaign & Reveals New Brand Identity This process is automatic. All Categories. American model Kendall Jenner, American rapper Future, and South Korean actor Lee Minho some of the worlds biggest stars stay on for the next chapter of the campaign. On the back of her first runway season modeling, she was named Model of the Year an accolade that has been repeated many years since. Dress like a boss, remains the message, said CEO Daniel Grieder, who joined the brand from Tommy Hilfiger last June. 7. Health & Beauty. Big Matthew and SAINt JHN dress in must-have pieces for the season, including logo tees and red-banded underwear, modern denim essentials, and everything in between. Last week the company released preliminary figures for the fourth quarter of 2022 and the full year. Daniel Grieder, Hugo Boss's CEO since June 2021. Fourth-quarter sales in 2021 grew 12 percent over the same quarter in 2019. Where To Buy. But the brand still has a long way to go to shift perception from a purveyor of premium suiting and other dressy office wear staples to one that can supply millennials with laid-back silhouettes adapted for a world transformed by the casualisation of fashion and the rise of work-from-home. Be sure to check out Boss new pieces and stay tuned for more excellence, per Future. These diverse perspectives are represented in the campaign by three unique rooms in the trademark brand colors of black, white, and camel. Updates to clarify Miah Sullivans title. The rapper stars in Boss' latest campaign, alongside Kendal Jenner, Khaby Lame, and Naomi Campbell, Pushin B: Future Teams Up With Boss for New Collection, FA Cup Final Livestream: How to Watch Manchester United vs. Manchester City Online, Fan Pit Stop: The Best Formula 1 Merch to Buy Online, F1 Live Stream: How to Watch the Formula One Racing Season Online, Having Trouble Finding Work? Office Supplies. BOSS # . What consumer is Boss/Hugo courting respectively right now? BOSS | Spring/Summer Collection 2023 Bosses aren't born, they're made Before you can be your own BOSS you have to find your power, purpose & perseverance A BOSS life never goes in a straight line Every twist empowers you, every turn inspires you Becoming a BOSS is a journey. Home of magazine editions DSCENE and MMSCENE find out more in our about section. And this is not defined by gender. JavaScript is disabled. We will focus on dimensions such as fabric, fit, trims, function, and sustainability. In addition to the global campaign, a dedicated broad spectrum of engaging social-first content has been created in the form of podcasts, behind the scenes, stories, and reels. Boss Unveils The Faces for Its Spring Summer 2022 Campaign The fashion brand HUGO has added a contemporary layer to its branding for spring by collaborating with Big Matthew and TikTok creator Vik White to choreograph a dance challenge called #HowDoYouHUGO. Sign up to get PRNs top stories and curated news delivered to your inbox weekly! These rooms, each a world, stand for an important message when one door closes, another opens. The campaign will be activated worldwide across all consumer touchpoints, leading with social as well as major out-of-home advertising going live in 35 metropolises worldwide. BM continues to act and host podcasts and lives for his fans.About Maddie Ziegler First discovered in her role in reality competition show Dance Moms at age 8, Ziegler has propelled her dance career to starring roles in music videos, including Sias Chandelier and Elastic Heart which in total have attracted more than 5 billion views. Send us a tip using our anonymous form. 17 Hugo Boss coupons now on RetailMeNot. The campaign will be activated worldwide across all consumer touchpoints, leading with social as well as major out-of-home advertising going live in 35 metropolises worldwide. Check out now to make them yours. Listen to the latest episode featuring Jordan Barrett - available on all free . Delving into the more personal, emotive, and thoughtful aspects of being a boss in today's world helps us connect in a more concrete and tangible way to millennials," Daniel Grieder elaborates. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The service requires full JavaScript support in order to view this website. Branded jackets, hoodies, and knits stand out for the color and black and white portraits. Vous souhaitez visiter notre site pour la France? Please enable JavaScript, or you won't be able to use all of the features of the Online Store. METZINGEN, Germany, Jan. 28, 2022 /PRNewswire/ -- HUGO BOSS successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two star-studded . "We are absolutely thrilled by this amazing cast for BOSS. Check out now to make them yours. SAINt JHN makes the occasion even more memorable by sharing the limelight with his girlfriend, modelAdut Akech, who appears alongside him. The Spring/Summer 2022 collection shown in the campaign mixes sporty, streetwear-inflected looks with more elevated, but still relaxed pieces including the brands new line of stretch suiting separates. In its spring-summer 2022 campaign #HowDoYouHUGO,HUGOemploys a dramatic red and white color palette. Related: VICTOR NYLANDER FRONTS BOSS WATCH CAMPAIGN. Contact The 10 Best Running Shoes for Plantar Fasciitis, According to Experts, Report: Gap Inc. 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Credits for this video: Karim Sadli (Photographer), Alexandra Reghioua (Creative Director), Beat Bolliger (Fashion Editor/Stylist), Damien Boissinot (Hair Stylist), Lacy Redway (Hair Stylist), Lucia Pica (Makeup Artist), Jordan Robson (Choreographer . Boss is Privacy, he says, enigmatically. After his phenomenal fashion runway debut at our event during Milan Fashion Week last September, it was logical for us to enter a broader, more strategic partnership with him that includes two co-designed capsule collections. (Hugo Boss) Grieder is aiming to double Boss's revenues to 4 billion euros ($4.5 billion) by 2025 by revamping the company's branding, product development and digital operations. Kendall Jenner stars in the new #BeYourOwnBOSS campaign. Imposters may contact you directly claiming they work for or are associated with The Fashionisto. Cision Distribution 888-776-0942 It is our aim to excite new and younger target groups and turn them into fans of our brands. Grieder: As a brand, you have to constantly reinvent yourself to stay relevant to customers. October 24, 2022 through November 5, 2022 November Post-Election Campaign Statement. We want to encourage people to be their boss. But what that means is changing. Each of them has strategic partnerships and has co-designed capsule collections with BOSS. In addition to the global campaign, a dedicated broad spectrum of engaging social-first content has been created in the form of podcasts, behind the scenes, stories, and reels. His rise to fame came during his time with musical group Kard, after which he announced various solo ventures including a debut single album. Home & Garden. As an amateur, Joshua represented England at the 2011 World Championships super-heavyweight division, winning a silver medal. Check out now to make it yours. FAQ Travel. Check out some of our favorite menswear stores and brands.H&M The portrait-based series was shot by fashion photographer Mikael Jansson and shot on sets around the globe with celebrity lineup including Future, Hailey Bieber, Kendall Jenner, Joan Smalls, and more. Where to Buy | BOSS Snowplow - bossplow.com Skip main navigation. A refreshed consumer experience will be also unveiled on hugoboss.com with even more imagery, videos, and content. She eventually joined the national team that came second in the 4x400-meter relay event at the European Athletics U20 Championships. Under the leadership of CEO Daniel Grieder, who joined the almost 100-year-old German company in June of 2021, the clothing brand will get a new look aimed at millennials and Gen Z, who tend to be a more digitally wired audience. Hugo also sports a new look for the first time since being first introduced in the early 1990s. At the same time, the Hugo brand also got the rebranded treatment with a new look for the first time since its last logo adjustment in the early 1990s. Both campaigns are therefore an important step in further boosting brand relevance and in reaching our goal to become a top 100 global brand in the years to come, states Daniel Grieder, CEO HUGO BOSS AG. The striking social-first campaign, shot by acclaimed fashion photographer Mikael Jansson, was captured on sets around the globe. Delving into the more personal, emotive, and thoughtful aspects of being a boss in todays world helps us connect in a more concrete and tangible way to millennials, Daniel Grieder elaborates. January 26, 2022. While Hugo Boss has been working for years to gradually increase its casualwear offer, diversify its geographic reach (currently 63 percent of sales are made in Europe) and attract women consumers, the new campaign reflects a more radical step in terms of shifting its marketing away from an image that has remained mostly formal, mostly white and mostly male. In tandem, BOSS announces a strategic partnership with TikTok superstar Khaby Lame. Going into a shoot I like to walk in with a clear mind so I can take in the experience, the garments, and give my best, he says. Lensed by Mikael Jansson, images feature dancer and actress Maddie Ziegler, model Adut Akech, and rapper SAINt JHN. Brand face, Big Matthew, and TikTok creator, Vik White, choreographed a dance challenge, #HowDoYouHUGO, which will be amplified by 60 TikTok creators to create buzz and engagement across these platforms. Khaby Lame is to increase our social media presence. The striking social-first campaign, shot by acclaimed fashion photographer Mikael Jansson, was captured on sets around the globe. DSCENE Magazine #019: Esther-Rose McGregor. This is our new brand promise to the customer. Journey into the lives of inspiring people in a new podcast: Behind the BOSS. Hugo Boss reported currency-adjusted sales growth of 27 percent, totaling 3.65 billion euros in . All rights reserved. Both logos feature a bolder, more graphic typeface conveying a more contemporary look and impactful visual experience. Both the Boss and Hugo labels posted significant sales improvements in the fourth quarter of 2021, fueled by strong increases across all wearing occasions, Hugo Boss said. But Grieder says the more segmented approach will help tailor the message to different audiences. Can you share any budgets allocated to marketing? For more information read our Terms & Conditions. The talents and personalities of the campaign perfectly embody what a boss stands for today. Kendall Jenner, Hailey Bieber Front New Hugo Boss Campaign - Footwear News Meet HUGO and BOSS | BMPlus - BusinessMirror The official page of Belleville High School! Daniel Grieder, Hugo Boss's CEO since June 2021. (Hugo Boss/MEGA) Kendall looked flawless in the photo shoot when she. Having tapped TikTok star Khaby Lame, how will this change the brands presence in this space? Lames social profile count includes 128+ million followers on TikTok and 66+ million on Instagram, clocking in as the second most followed TikTok account in the world.About Kendall Jenner Kendall Jenner is an American supermodel who has walked the runways of New York, Milan, and Paris Fashion Weeks, and graced the covers of thousands of magazines and international VOGUEs around the world.

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